Hard times? Cut back the smart way

It’s no secret that PR and Marketing budgets are the first to be cut in times of economic uncertainty, but it would be unwise to cease and desist activity entirely. Those that present a strong front in the bad times are generally seen as the go-to companies when the good returns, therefore maintaining a level of consistency can pay dividends to those willing to keep their foot on the accelerator - albeit not flat to the floor.

If you are considering cutting back or taking things in-house, one thing to consider above all else before you do so is how you are presenting to market. If you are not differentiating your offer from that of your competitors when you do use agency support, it would be even less likely to gain traction when brought in-house.

It is here that a messaging and positioning workshop can set you on the correct path before you start. By investing in a deep-dive into the competition, courting the opinions of the media and your customers, and also from your teams, it is possible to gain a clear picture of your perception both externally and internally, and to push on the areas of strength that set you apart from the rest.

This can then be shaped into a messaging grid that all of your people can leverage when communicating with customers across all platforms - be it in person, online or through impactful written content. At every touch point your messages will be clear, fresh and differentiated from the competition - making them stand out for all the right reasons.

Contact us today to learn more about implementing a messaging and positioning exercise and how it can add tangible value to your business.

Email: richard@meticulousmedia.co.uk, or call +44 (0) 207 205 4779.